Challenge

Stepping Stones Academy was a brand-new preschool launched in Dollars Colony, Bangalore, a premium locality with high competition from established early education centers. The key challenges included:

• Zero Brand Recognition: As a new preschool, it needed to establish credibility.
• High Competition: Competing against well-known preschool chains in the area.
• Targeting High-Value Clients: The preschool aimed to attract affluent parents who expect premium facilities and international teaching methodologies.
• Generating Admissions: The primary goal was to fill the first batch with quality enrollments.

Strategy & Execution

To position Stepping Stones Academy as a trusted premium preschool, we implemented a 360° marketing approach focusing on digital and offline channels:

1. Brand Identity & Website Development

• Created a modern, premium brand identity reflecting quality early education.
• Designed a visually appealing and user-friendly website showcasing:
  
  • Curriculum & pedagogy
  • Facilities & safety measures
  • Faculty & student success stories
  • Easy inquiry & enrollment process

2. Social Media & Digital Marketing

• Launched targeted social media campaigns (Facebook, Instagram) with:
  
  • Engaging content (child development tips, behind-the-scenes preschool activities, testimonials).
• Created and managed Google Ads & Facebook Lead Ads targeting parents in Dollars Colony & surrounding areas.
• Implemented retargeting campaigns to nurture interested parents.

3. Radio & Offline Marketing

• Designed a high-impact radio ad campaign on popular Bangalore FM station.
• Ensured the ad emphasized safety, premium learning experience, and convenience for working parents.

4. Lead Generation & Admissions Drive

• Designed custom landing pages for inquiries with strong CTAs.
• Ran WhatsApp & Email Drip Campaigns with personalized messaging for prospective parents.
• Conducted open house events & exclusive school tours for parents.

Results & Impact

✅ Enrollment Success
✅ High-Quality Leads
✅ Strong Social Media Presence
✅ Brand Awareness Boost